BIORE BRAND KEEPS FANS COOL AND CLEAN AT THE 1999 LILITH FAIR CONCERT SERIES

In March of 1997, the revolutionary Biore Pore Perfect Deep Cleansing Strip was "born" and placed into the hands of millions of unsuspecting consumers, including the concert goers who attended the first Lilith Fair. Since then, the Biore brand had sold more that 160 million strips, which is 12,036 miles of strips placed end to end.

As a returning sponsor, the Biore brand is proud and excited to announce their annual sponsorship of this summer's blockbuster Lilith Fair concert series. "Lilith Fair is a big part of the continued success of the Biore brand," remarks Kenny Robinson, Biore Group Brand Manager. "Lilith Fair provides an amazing sampling opportunity to our target consumers and allows us to give back to the same female community that has made to Biore brand so successful," adds Robinson.

This year, the Biore brand will be handing out 1 million samples of the new Biore Facial Cleansing Cloths to concert goers at all Lilith Fair locations this summer.

Through its continued sponsorship of Lilith Fair, the Biore brand once confirms their support of charities dedicated to serving women's needs by donating funds totaling $125,000 to five national women's organizations. the include: Rape, Abuse & Incest Network (RAINN); LIFEbeat; National Association of Anorexia Nervosa and Associated Disorders (ANAD); Wider Opportunities For Women (WOW); and International Rett Syndrome Association. Lilith Fair also intends to make significant charitable contributions to select local women's organizations in each market via percentage of ticket sales.

The all-star Lilith Fair tour roster features artists such as Sarah McLachlan, Dixie Chicks, Me'shell Ndegeocello and many more. Consisting of over 40 North American dates, notable tour stops include San Francisco, Los Angeles, Seattle, New York, Philadelphia, Cincinnati, Nashville, and Boston.

Biore is a complete line of skin care products designed to meet the skin care needs of young women. to find a retailer nearest you, call 1-800-BIORE-11 or visit their web site at www.biore.com.