FOR IMMEDIATE RELEASE:
MAY 20, 1999
tommy girl fragrance IS THE SPIRIT OF LILITH FAIR 1999
Tommy Hilfiger's tommy girl cologne, the fragrance that captures the independent spirit of the American women, represents the Spirit of Lilith Fair in 1999
1996 was the year the women declared their independence with the new effervescent fragrance by Tommy Hilfiger- tommy girl. One year later women celebrated their independence with a never before seen, all female, concert tour line-up that forever changed the face of music - Lilith Fair. In a few short years tommy girl and Lilith Fair have become American favorites.
tommy girl is proud is announce that is will represent the spirit of Lilith Fair in 1999. The concert, which celebrates music, women and a self-assured free spirit, captures the spirit and energy that is the essence and heart of the tommy girl fragrance. The tour will start on July 8th and finish August 31st visiting thirty-five major cities in North America. This year's lineup is sure to exceed anyone's expectations.
Last year Lilith Fair raised over one million dollars for charity. This year they hope to double that amount with one dollar per ticket being donated to domestic violence shelters in each city. Additionally, tommy girl as the spirit representative of Lilith Fair- in support of the fight against breast cancer - pledged to increase awareness, raise funds and make a donation to The Breast Cancer Research Foundation.
tommy girl will bring the spirit of Lilith in store with various promotional activities and events surrounding concert dates. Enter-to-win tickets sweepstakes will take place in every market that hosts a concert. Live performances by up-and-coming Lilith Fair artists will take place in stores the day ticket winners are announced and shoppers can even take a little piece of Lilith home with them by purchasing an exclusive tommy girl gift set.. The set includes: 1.7oz tommy girl cologne, 6.7oz tommy girl energizing body wash in a sleek tommy girl tin and will be available at special retail markets (suggested retail price for the set is $40).
At every concert people can visit the "Lilith Festival", a village of booths and stands that provides various information, art and craft centers and Lilith Fair souvenirs. At the tommy girl booth concert goers will receive fragrance samples, tommy girl temporary tattoos, buttons, posters and can purchase the tommy girl gift set. Pink Ribbons and informational post cards will also be handed out at the booth to increase awareness about breast cancer and The Breast Cancer Research Foundation.
For additional information, please contact:
Tommy Hilfiger Toiletries, Global Communications
767 Fifth Avenue, New York, NY 10153
Tel: 212-572-4386 Fax: 212-527-5715
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